A Sculptural Infinity Symbol in Glass
Transforming a Brand Mark into a Physical Object
This project was commissioned for the launch of a new employer brand for one of the world’s most respected engineering companies. The infinity symbol already existed as a key part of their identity, and our role was to reimagine it as a physical object—something employees could hold, keep, and connect with on a personal level.
Working from a reference mark, we translated the flat graphic shape into hand-formed glass. Rather than aiming for exact replicas, we allowed small variations to happen naturally in the making process. Each infinity symbol follows the same overall form, but no two are identical.
The timeline was extremely tight. To meet it, we assembled a dedicated production team and compressed what would normally take weeks into a focused, carefully choreographed few days in the studio. The client joined us during production, watching the pieces take shape as molten glass was formed, refined, and cooled.
Each piece was fabricated to be travel-friendly—designed to fit comfortably in carry-on luggage—while still feeling substantial and intentional in the hand. In the end, more than one hundred glass infinity symbols were completed and shipped internationally.
Projects like this sit at the heart of our practice: taking an abstract idea and turning it into something tangible, lasting, and made by hand.
Photography and video by Karen DeGennaro.